The Region Sometimes a positive step is negative
A Quick Scan the landscape proposed policy last week, an hour’s prospective candidates can be obtained by the campaigns of 1989: hit hard, press quickly, angry.
A Quick Scan the landscape proposed policy last week, an hour’s prospective candidates can be obtained by the campaigns of 1989: hit hard, press quickly, angry.
But a closer look shows that the results of the bitterness of the attacks are more complex. In some cases, evidence of a negative campaign klägliche may be a failure. And in some cases positive campaigns work as well or better.
In New Jersey, the Democrat, attacked in the first place, was a leader in the race around the governor, after issuing its inception last month, a communication with a caricature of his opponent in the face with the nose of Pinocchio. In New York, the Republican candidate has always been swift, after a burst of attacks by his rivals focus on tax issues and involve them in a context doubtful. Now the Democrats counterattacked.
In Virginia to Alabama to California, have called on candidates to liar and crook with remarkable enthusiasm, out-mudsplattering even the notoriously dirty campaigns of 1988.
Until the end of the week, most players in the policy-making process, the image was regrettable that the policy had reached this state. But how the creators of nuclear weapons, they were saying that the attacks against public services, we can not simply wanted for both sides know how it can be devastating and everybody knows the need for retaliatory measures against a first strike.
The negative publicity”is here to stay,’’said Roger Stone, Washington Republican Left, advisers, representatives of the gubernatorial campaign Jim Courter in New Jersey in June, several months before the race again negative. ”The question is not where it goes,”he said. ”It is impossible to know when and how. You will see more and more of it.”
Experience shows that negative campaigns do work, however, that if voters already know something positive about the attacker candidates. And it is extremely dangerous to throw mud by a candidate who is already recognized by the public as a means of temperament.
Pressure for the use of these campaigns is particularly strong in the race, where there are spending limits. It takes more money and more time to strengthen a positive image of a negative message.
”I hear a lot of advisers this year, we say that we offer to young people on the head and that’s why we won, Dir”a said Thomas H. Kean of New Jersey, criticized both candidates for use by the tactic, he said, face down questions. ”This is the mythology present in Washington. But actually, it is much more complex. The negative I saw in that state are not effective, sometimes forever.”
In the race to succeed Mr. Kean, candidates from a relatively civil in primary schools face, what many as a classic for unleashing a barrage. The Republicans, has scheduled earlier than a connection between the Democrat, Representative James J. Florio, scandals in his home county of Camden. Mr. Florio advisers attacked.
An early Florio commercial after several barrels of oil left on land held by Mr. Courter and his brother, the emblem of what Democrats insensitivity vis-à-vis pollution. Another showed a caricature of Mr. Courter squeak that his nose grew, with a Ansagerin threw misleading voters on automobile insurance, citizens rights and abortion. Back striking
The recent survey by the Eagleton Institute of Political Science at Rutgers University, Mr. Florio with 17 points conduct other surveys show a similar gap.
If Mr. Mr. Florio attacked Courter Pinocchio with trade, Republicans with the return, which is now known as Pinocchio II, a communication indicating that Mr. Courter nose shrinks and Mr. Florio. It accuses Mr. Florio, lies and other misdeeds.
Mr. Courter began the race with little recognition of voters, while Mr. Florio, had a two-time governor, was much better known. Some advisers say now that Mr. Courter could have run the first positive advertising to give a base of voters, voting for him. They say that although attacks by Mr. Florio, M. Courter in a tough position, in any case earlier, there must be more favourable to wage a campaign. Some of the new survey data suggest, they are entitled. At the beginning of the campaign, Mr. Courter’s strategists investigations showed they were told, Mr Courter, a solid race on the issues of economic growth and are not more taxes. They also believed that many voters in favor of Mr. Courter, if it believed it was difficult for drugs and crime and when he heard his free-market solution for the high cost of automobile insurance.
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